Marketing Management
From developing a marketing plan to creating an advertising campaign; from creating eye-catching window displays to developing brochures, fliers, and business cards, the Marketing Management program at MGTC is a taste of what the business world has to offer!
Students receive first hand experience in various areas of business including: accounting, computer information systems and various computer applications, business office technology, and business law. With their newly developed skills and knowledge, students will be able to market themselves as valuable assets in many facets of the business world. If you like a challenge, and if you like to compete, come join the Marketing Management program at MGTC. We offer day and night courses as well as some online courses.
Job Outlook:
Individuals pursuing careers in marketing can enter such fields as professional selling, retail management, advertising, event planning and promotions, and even small business ownership. Entry-level salaries in the Middle Georgia area range from $18,000-$24,000.
Associate Degrees
- Marketing Management Degree
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The Marketing Management Associate degree program prepares students for employment in a variety of positions in today's marketing and management fields. The program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management Associate of Applied Science degree.
Course # Course Title Credit Hours Essential General Core Courses 30 ENG 191 Composition and Rhetoric 1 5 ENG 193 Composition and Rhetoric II 5 or HUM 191 Introduction to Humanities (5) ECO 19X Economics 5 MAT 19X Mathematics 5 PSY 191 Introduction to Psychology 5 or SOC 191 Introduction to Sociology (5) SPC 191 Fundamentals of Speech 5 Essential Fundamental Occupational Courses 23 MKT 100 Introduction to Marketing 5 MKT 101 Principles of Management 5 MKT 103 Business Law 5 MKT 106 Fundamentals of Selling 5 SCT 100 Introduction to Microcomputers 3 Essential Specific Occupational Courses 45 ACC 101 Principles of Accounting 1 6 MKT 108 Advertising 4 MKT 109 Visual Merchandising 4 MKT 110 Entrepreneurship 8 MKT 122 Buying and Merchandise Management 5 MKT 130 Marketing Administration OBI I 3 MKT 131 Marketing Administration OBI II 3 XXX xxx Occupationally Related Electives 12 Credits Required for Graduation 98
Diploma Programs
- Marketing Management Diploma
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The Marketing Management diploma program prepares students for employment in a variety of positions in today's marketing and management fields. The program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing administration or retail management.
Course # Course Title Credit Hours Essential General Core Courses 18 ENG 111 Business English 5 ENG 112 Business Communication 5 MAT 111 Business Math 5 EMP 100 Interpersonal Relations and Professional Development 3 Essential Fundamental Occupational Courses 28 MKT 100 Introduction to Marketing 5 MKT 101 Principles of Management 5 MKT 103 Business Law 5 MKT 104 Priniciples of Economics 5 MKT 106 Fundamentals of Selling 5 SCT 100 Introduction to Microcomputers 3 Specialization Retail Management Specialization Courses 39 ACC 101 Principles of Accounting 1 6 MKT 108 Advertising 4 MKT 109 Visual Merchandising 4 MKT 122 Buying and Merchandise Management 5 MKT 125 Retail Operations Management 5 MKT 136 Retail Management OBI I 3 MKT 137 Retail Management OBI II 3 XXX xxx Electives 9 Marketing Administration Specialization Courses 39 ACC 101 Principles of Accounting 1 6 MKT 108 Advertising 4 MKT 109 Visual Merchandising 4 MKT 110 Entrepreneurship 8 MKT 122 Buying and Merchandise Management 5 MKT 130 Marketing Administration OBI I 3 MKT 131 Marketing Administration OBI II 3 XXX xxx Electives 6 Credits Required for Graduation 88
Technical Certificates of Credit
- Bank Teller
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The Bank Teller technical certificate provides educational opportunities for persons seeking to gain new employment skills and enable them to become successfully employed in the filed of banking. The program will train individuals who are looking for a career in the banking field. Emphasis will be placed on skills needed in the entry level field as a bank teller to include providing training in customer service, banking and finance, and computer operations.
Course # Course Title Credit Hours BAF 100 Introduction to Banking and Finance 5 MAT 111 Business Mathematics 5 BUS 145 Managing Customer Relationships 3 BUS 165 Customer Service Fundamentals 4 SCT 100 Introduction to Microcomputers 3 MKT 114 Financial and Business Machines 3 Credits Required for Graduation 23 - Entrepreneurship
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The Entrepreneurship Technical Certificate of Credit program provides educational opportunities to individuals that will enable students to obtain knowledge, skill, and attitudes necessary to succeed in the marketplace as entrepreneurs .This certificate is intended to produce graduates who are prepared for successful business planning and start-up ventures.
Course # Course Title Credit Hours MKT 100 Introduction to Marketing 5 MKT 101 Principles of Management 5 MKT 110 Entrepreneurship 8 Credits Required for Graduation 18 - Small Business Marketing Manager
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This program prepares individuals to develop and manage independent small businesses. Includes instruction in business administration; small business operations, business law and regulations.
Course # Course Title Credit Hours MKT 100 Introduction to Marketing 5 MKT 103 Business Law 5 MKT 106 Fundamentals of Selling 5 MKT 108 Advertising 4 MKT 123. Small Business Management 5 XXX xxx Elective 8 Credits Required for Graduation 32
Need more Information?
Click on one of the programs listed to the left to get more information about that program, including specific classes required.
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Can't Decide?
At MGTC's CARE Center we can help you make the right decision for you and your career. Give us a call for more information at 478-988-6800 extension 5020.
Degree Types
At MGTC we offer three different levels of credit programs:
- Associate Degree
- Middle Georgia Technical College offers associate level degrees. They usually take between 1.5 and 2 years to complete. AAS programs include English and Math courses that can transfer to other four year institutions in the state.
- Diploma
- Middle Georgia Technical College's Diploma Level programs usually take between 1 and 1.5 years to complete and include basic courses, as well as specific technical or occupational courses to prepare students for the workforce.
- Certificate
- Technical Certificates of Credit (TCCs) usually take about 2 quarters (half a year) to complete and generally focus on very specialized knowledge. These programs teach students specific skills that they can apply in the workforce.